According to projections, the Bitterness Suppressors and Flavor Carriers Market is expected to expand from USD 198.2 million in 2019 to USD 293.8 million by 2027, with a compound annual growth rate (CAGR) of 5.1%. Bitterness suppressors and flavor carriers are food components or dietary supplements that combine various probiotics and prebiotics products. They are typically made up of a mixture of microorganisms such as Bifidobacterium, Lactobacillus or Streptococcus species, and a carbon substrate like lactose, lactulose, or inulin. These products have various health benefits and are used to treat a range of medical conditions, including gynecology, urology, anti-aging, gastroenterology, immunology, cardiology, skincare, dietetics, and oral care diseases and disorders.
In recent years, there has been a growing trend among consumers to prefer food products with better nutritional values, which has also contributed to the growth of the bitterness suppressors and flavor carriers market. Additionally, there is a growing demand for these products in the pharmaceutical industry for producing appealing medications for children and infants. The rising demand for functional food products has also fueled the market for bitterness suppressors.
However, the market is facing challenges due to the availability of various alternative products and approaches to bitterness masking. Despite this, the increasing demand from the food and beverage sector for enhanced flavor retention has extended the market's potential.
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Major Companies:
Firmenich, Döhler, Givaudan, DowDuPont, Cargill, International Flavors and Fragrances (IFF), Symrise, Kerry, Sensient Technologies, Senomyx, Stepan Company, and DuPont Tate Lyle
Driving Factors and Restrain of Bitterness Suppressors and Flavor Carriers Market:
The driving factors for the bitterness suppressors and flavor carriers market include the increasing consumer inclination towards food products with better nutritional values, the rising demand for functional food products, and the growing demand from the pharmaceutical industry for producing appetizing medications for children and infants. Additionally, the increasing demand from the food and beverage sector for enhanced flavor retention has extended the market's potential.
On the other hand, the most significant restraint of the market is the availability of several alternative products and approaches to bitterness masking. Despite the market's growth potential, the presence of these alternative products may limit its growth in the future.
Trends of Bitterness Suppressors and Flavor Carriers Market:
- Growing demand for natural ingredients: Consumers are increasingly looking for natural and organic products, which has led to a rise in demand for natural bitterness suppressors and flavor carriers.
- Advancements in technology: Technological advancements have enabled the development of new and improved bitterness suppressors and flavor carriers with enhanced functionality, stability, and safety.
- Increasing focus on health and wellness: Consumers are becoming more health-conscious and are seeking out functional foods and supplements that offer health benefits beyond basic nutrition. This trend has contributed to the growth of the bitterness suppressors and flavor carriers market.
- Product innovation: Companies are continually developing new and innovative bitterness suppressors and flavor carriers to meet the changing needs and preferences of consumers.
- Growing demand from emerging markets: The demand for bitterness suppressors and flavor carriers is also increasing in emerging markets, where the growing middle class is increasingly interested in functional foods and supplements.
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