The global market for Sun Protective Clothing market is anticipated to grow at a compound annual growth rate (CAGR) of 9.2%, from USD 567.8 million in 2019 to USD 1.16 billion in 2027. The demand for such clothing is increasing due to the rising prevalence of skin cancer and other skin-related diseases. Moreover, the growth of the market during the forecast period is expected to be driven by the significant increase in average disposable income and changing lifestyles of people.
UPF sun protective clothing possesses properties that can help protect the skin when exposed to sunlight. It primarily protects the skin from sunburn, skin rashes, long-term skin damage, and skin cancer. The adoption of such clothing is increasing due to the prevalence of chronic skin diseases such as skin cancer among a large section of people. The products offered by the market can prevent melanoma, which is a type of skin cancer. The rising awareness of people about skin care products and skin care apparel is another factor driving the market's growth.
However, the need for extensive research and development and specialized manufacturing processes increases the cost of production of such apparel, making it difficult for a large section of society to afford. Moreover, there is a lack of awareness among people regarding the benefits offered by such products, which affects their sales.
The COVID-19 pandemic may have a mixed impact on the market's growth. The pandemic has increased awareness among people regarding health and safety, which may lead to greater adoption of the products offered by the industry. However, turbulence in the global economy may negatively impact the purchasing power of consumers, reducing the sale of such products. Additionally, the industry may face some disruption due to the outbreak of COVID-19 pandemic.
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Some of the key findings from the report suggest that pants and shorts product segments may witness steady growth during the forecast period. Offline sales channels are popular in some regions, mainly among old-aged people who are not much acquainted with smartphone apps. The Asia Pacific region is expected to register significant growth due to the increasing popularity of the products amongst women and the easy availability of these products on online platforms. Moreover, key players in the market include Coolibar Sun Protective Clothing, Cabana Life, Solumbra, IBKUL, UV Skinz Inc., Columbia Sportswear Company, Nike, Royal Robins, Helly Hansen, and Craghoppers.
The market has been segmented based on product, sales channel, end-use, and region. The report provides insights into the revenue generated by each segment from 2020 to 2027.
UPF Sun Protective Clothing Market:Notable innovation
In the Sun Protective Clothing market, there have been several notable innovations in recent years. Manufacturers have developed UPF clothing with advanced properties that provide better protection against harmful UV rays, including fabrics that are breathable, lightweight, and moisture-wicking. There are also products available that are resistant to chlorine and saltwater, making them suitable for use in water activities.
Another significant innovation is the launch of sun protective clothing for men. Previously, the market was mainly focused on women and children's clothing, but now all major manufacturers have introduced a range of UPF clothing for men with a variety of patterns, designs, colors, and sizes.
Several companies have also collaborated with athletes and celebrities to promote their UPF clothing lines. For example, Coolibar Sun Protective Clothing partnered with two-time Olympic gold medalist Summer Sanders to promote their UPF sun protective apparel, while Cabana Life collaborated with Talbots to spread their sun-safe messages and expand the reach of stylish UPF solutions.
Overall, these innovations have helped to increase the popularity and adoption of UPF sun protective clothing among consumers, and manufacturers continue to explore new ways to improve the performance and functionality of their products.
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