The packaged salad market had a size of USD 10.2 billion in 2022 and is projected to grow rapidly with a revenue CAGR of 8% during the forecast period. The market growth is driven by the increasing appeal of convenience foods, the preference of consumers for fresh and wholesome foods, and the rising popularity of ready-to-eat salads. Packaged salad is a mixture of raw and green vegetables and fruits, salad dressing oils and sauces, packed in easy-to-use plastic pouches.
The demand for packaged salads is increasing due to customers' changing eating habits and lifestyles, and their need for convenient and easy-to-prepare food products. Packaged salads are also a good source of nutrients like fiber, vitamins, and phytonutrients. The market is expected to grow due to the increasing awareness of health benefits associated with eating fruits and vegetables, and the availability of various flavors and varieties of ready-to-eat salads.
However, factors like the high cost of packaging materials, concerns about food safety, and availability of substitute food products may restrain market growth. The market is segmented into bagged, bowl, tray, and others based on the product type, and into supermarkets/hypermarkets, convenience stores, and internet retail based on the distribution channel.
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Major Companies and Competitive Landscape:
Major players in the global packaged salad market include:
- Dole Food Company, Inc.
- Taylor Farms, Inc.
- Fresh Express, Inc.
- Saladworks, LLC
- Ready Pac Foods, Inc.
- Bolthouse Farms, Inc.
- Earthbound Farm, LLC
- BrightFarms Inc.
- Costa Group Holdings Limited
- Chiquita Brands International, Inc.
- Mann Packing Co. Inc.
The bagged segment accounts for the largest revenue share in the market due to its practicality and portability. The bowl segment is expected to grow rapidly due to its popularity as a single-serving meal that requires little preparation time. The tray segment is expected to have a significant revenue share due to its cost-efficient and stackable packaging.
The supermarkets/hypermarkets segment is expected to have the largest revenue share due to the availability of a wide range of products and cost-effective prices. Convenience stores are expected to grow at a steady pace, while internet retail is expected to have a significantly large revenue share in the market. The market is also influenced by government regulations, which require manufacturers to provide information about nutritional content, ingredients, allergens, and country of origin on product labels.
Driving Factors of Packaged Salad Market
The driving factors of the global packaged salad market include:
- Rising demand for convenient food products: The increasing demand for convenient and simple-to-prepare food products due to consumers' hectic and busy lifestyles is driving the growth of the packaged salad market. Packaged salads are the ideal solution to this demand, as they are convenient to store, have a longer shelf life, and come in a wide range of flavors and varieties.
- Shifting consumer preferences towards healthier foods: Customers are changing to healthier eating habits, which is increasing the demand for fresh and nutritious food items. Packaged salads are a healthy and practical alternative for consumers who need to keep a balanced diet.
- Increasing popularity of ready-to-eat salads: Ready-to-eat salads are becoming increasingly popular among customers due to their availability in various varieties and flavors and convenience of preparation. They are a well-liked option among consumers who are busy because they are also perfect for consumption while on the run.
- Growing demand for organic and natural food products: The popularity of organic and natural food products is also expected to drive the growth of the packaged salad market. Consumers who are concerned about their health are becoming more interested in packaged salads created with organic and natural ingredients.
- Government regulations: Government regulations and standards for labeling, packaging, and production of packaged salads are ensuring food safety and quality, which is boosting consumer confidence in these products.
While there are several driving factors for the growth of the packaged salad market, high cost of packaging materials, rising worries about food safety, and availability of substitute food products are some of the factors that could restrain market revenue growth.
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Segments Covered in the Report:
Segments covered by Type Outlook, Packaging Outlook, Regional Outlook
By Product Type Outlook
- Bagged
- Bowl
- Tray
By Distribution Channel Outlook
- Supermarkets/Hypermarkets
- Convenience Stores
- Online Retail
Regional Outlook
- North America (U.S., Canada)
- Europe (U.K., Italy, Germany, France, Rest of EU)
- Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
- Latin America (Chile, Brazil, Argentina, Rest of Latin America)
- The Middle East Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)
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