In 2022, the global packaged burgers market was valued at USD 6.41 billion, with an expected rapid revenue CAGR of 5% during the forecast period. This growth is mainly driven by increasing demand for convenient and ready-to-eat meal products, rapid urbanization, changing lifestyles, and shifting food consumption behavior. Packaged burgers are made by combining various ingredients, such as vegetables, sauces, and pre-cooked patties, inside sliced buns, and they are refrigerated at a lower temperature to extend product shelf-life, maintain their quality, mitigate risk of contamination, and prevent food-borne diseases.
The rising popularity of fast food restaurants, e-commerce sites, and online meal ordering, coupled with consumers' busy lifestyles and desire for quick and easy food alternatives, are major factors driving the growth of the packaged burgers market. Additionally, consumers' increasing health consciousness has led to the popularity of packaged burgers prepared with organic beef and plant-based ingredients.
The market is segmented into beef, chicken, vegetarian, and other types, with beef accounting for the largest revenue share in 2022. The chicken segment is expected to register the fastest revenue growth rate during the forecast period due to its leaner and healthier protein content, while the vegetarian segment is expected to account for a significantly large revenue share due to the rising number of customers choosing vegetarian and vegan diets.
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Major Companies and Competitive Landscape:
Major players in the global packaged burgers market include:
- McDonald’s Corporation
- Tyson Foods, Inc.
- OSI Group, LLC
- Kraft Heinz Company
- Conagra Brands, Inc.
- Wendy’s Company
- Burger King Corporation
- Jack in the Box Inc.
- Hormel Foods Corporation
- Nestle S.A.
The market is also segmented into boxed, wrapped, and other packaging types, with wrapped burgers expected to account for the largest revenue share due to their portability and convenience. The boxed segment is expected to register fast revenue growth due to rising demand for eco-friendly packaging solutions and greater branding and labelling opportunities. However, rising concerns about preservatives and additives in packaged food goods, as well as the trend towards healthy and natural food products, may restrain market revenue growth.
Factors Affecting of Packaged Burgers Market
The packaged burgers market is experiencing rapid revenue growth, driven by various factors such as changing food consumption behaviour, rapid urbanization, rising demand for quick-to-prepare culinary items, and ready-to-cook and ready-to-eat meal products. Additionally, the rising proportion of working women, increasing popularity of fast food restaurants, and urban dwellers' hectic lifestyles are also contributing to the market's growth.
Furthermore, the popularity of e-commerce sites and increasing online meal ordering are major factors driving revenue growth of the market. Internet meal delivery services make it simple for customers to order food from the comfort of their homes, making it simpler for them to get their hands on packed burgers.
Consumers have become more health conscious, hence the rising demand for packaged burgers prepared with organic beef and plant-based ingredients. The popularity of vegetarian and vegan diets is also on the rise, and packaged burgers made with plant-based protein sources such as soy, wheat, and pea are becoming increasingly popular.
Producers are offering novel and distinctive flavours to draw customers and set themselves apart from their rivals. However, rising concerns about excessive amounts of preservatives and additives in packaged food goods is a major factor that could restrain market revenue growth. In addition, the rising trend of healthy eating and the need for fresh and natural food products is another factor that could restrain market revenue growth.
The market is segmented into beef, chicken, vegetarian, and others, with the beef segment accounting for the largest revenue share. However, the chicken segment is expected to register the fastest revenue growth rate, driven by rising preference for leaner and healthier protein sources. The wrapped packaging segment is expected to account for the largest revenue share, driven by increasing portability and convenience. The boxed sector is also expected to register steady revenue growth, driven by rising demand for sustainable and eco-friendly packaging solutions.
Segments Covered in the Report:
Segments covered by Type Outlook, Packaging Outlook, Regional Outlook
By Type Outlook
- Beef
- Chicken
- Vegetarian
- Others
- By Packaging Outlook
- Boxed
- Wrapped
- Others
By Distribution Channel Outlook
- Supermarkets/Hypermarkets
- Convenience Stores
- Online Retailers
- Others
Regional Outlook
- North America (U.S., Canada)
- Europe (U.K., Italy, Germany, France, Rest of EU)
- Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
- Latin America (Chile, Brazil, Argentina, Rest of Latin America)
- The Middle East Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)
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